Edgewater West Salem · A Now City Neighborhood

The Project

Transforming an aging industrial corridor into a next-generation urban district

In Salem, Oregon, the under-appreciated capital, Now City is the master developer catalyzing the transformation of an aging light-industrial corridor into a high-density, mixed-use innovation and entertainment district. The measure of success is concrete: homes calibrated to local incomes, daily needs within a short walk, streets that are green and safe, and a riverfront that belongs to the whole city. The City has already rezoned the area to support the shift, creating a rare window where land use, policy, and market momentum are aligned.

The strategy begins with an incrementally phased 5.29-acre mixed-use development and scales across the ~22-acre assemblage, which Now City assembles, entitles, and master-plans, then develops and holds for the long term, activating regional mobility and landmark attractions and deploying a new generation of regenerative urban infrastructure across the district.

The full district, at completion

~22 AC

River-adjacent district across four phases

1,000

Attainable, healthy, beautiful homes

100,000+ SF

Sports, recreation & wellness

Year 8

Build-out complete; final phase stabilizing ahead of Year 10

Phase One, the immediate focus

5.29 AC

The first block, 740 Bassett St NW

400

Attainable, healthy, beautiful homes

~90,000 SF

Retail, flex workspace & amenities

Year 4

Phase One stabilized; recapitalization window opens

About the name. Edgewater is not a brand invented for this project; it is what this part of West Salem already calls itself. The business district along Edgewater Street is home to the Edgewater Partnership, the Last Thursdays on Edgewater art walks, and a growing local scene that neighbors have built over years. The district adopts the neighborhood's name and builds on what is already here.

Impact & Placemaking

Designed for everyday vitality

Now City’s mission is to accelerate the transition to regenerative, resilient, and equitable communities and cities.

Regeneration

Restore the natural systems that sustain daily life (clean air, water, soil, and food), improving personal health while rebuilding ecological function at the neighborhood and district scale.

Resilience

Homes, mobility, energy, food, and social systems are designed to perform under stress (climate and economic disruption), strengthening household security and community-wide stability.

Equity

Designing around the realities of caregiving, childhood, aging, mobility independence, and access to opportunity improves daily life for individuals while creating more stable, connected, and inclusive communities for all.

See it applied at Edgewater: the Impact & Placemaking framework on the District Vision page.

About Now City

Walkable, regenerative neighborhoods. The best of the past and the future.

Now City Inc. is a regenerative neighborhood developer and operator working on the West Coast. Most development optimizes for a single asset, a single capital structure, and a single transaction - Now City optimizes for a place over decades, treating a neighborhood as a coordinated system rather than a portfolio of buildings.

Four layers. One integrated stack.

01 / Industrialized Construction

Off-site fabrication, kit-of-parts assembly, healthy materials. Better quality, less waste, faster delivery.

02 / Green Infrastructure

Energy, water, mobility, and ecology, sized at the district scale. Lower capex and opex; resilience as a byproduct.

03 / Regenerative Placemaking

Walkable streets, civic gathering, local economic development, community programming. Places people actually want to be.

04 / Innovative Finance

Capital structures designed for long-term stewardship, not short-term exit. Aligned ownership across residents, operators, and investors.

For Residents

Now City Neighborhoods

The places we build, designed for the parts of life that happen every day.

nowcity.life →

For Landowners & Operators

Now City Labs

Pre-development intelligence and integrated execution services for landowners, operators, and municipalities.

nowcity.co →

For Deal Teams & Capital Partners

NowCity.ai

Collaborative underwriting software built by Now City: live models the whole team can drive together, human judgment plus AI agents, every number traced to its source.

nowcity.ai →

Private
Preview

Edgewater.

Transforming an aging industrial corridor into a next-generation urban district