Welcome to Now City!

The neighborhood of the future is greener, healthier, and happier. And more fun.  Designed with you and for you.

1000 people. 15 acres. Walkable. Net positive. Resilient. Regenerative. Attainable. Ready?

We can’t wait for YOU to join us here.

Our values

“Beliefs divide us. Values unite us.” ― Jeff Rasley

Our values drive our design process and guide our decision making. They help us find and connect with people like you who are ready to create and move into a better future. Together.

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Cultivate Curiosity

Our curiosity drives us to ask big questions…Where are the healthiest, happiest, people and places in the world and what can we learn from them? How can we build and live better everywhere? How can we move quickly to address climate, social equity, and resilience?

Catalyze Creativity

Creativity is imagination in action. Imagination is literally how we learn and grow and solve problems. We need our imaginations working at full steam to create solutions to our big (and small) challenges. We believe we can really move the needle if we lean into this value as we design (all together) the spaces, places, systems & solutions that we live with everyday.

Be Courageous

We need courage to walk a mile in the shoes of someone who is suffering and choose to help, to face difficult internal and external challenges and act for the good of all, to think and live in new ways that are better for people and planet.

Develop Diversity

Because it’s the right thing to do but also because it has huge returns on investment for all of us! Research shows us that diverse communities of people (and other lifeforms) are healthier, more resilient, more vibrant, and tend to live in a state of dynamic equilibrium.

Build Trust

Because trust is essential to living and working together. Transparency, even though it can make us feel vulnerable or uncomfortable, makes trust easier, faster, deeper, and longer lasting.

Begin Regeneration

Because regenerative is better than sustainable. Because sustaining wasteful processes and behaviors isn’t going to work. Because we need to make things and do things that make our communities and the natural world we depend on better, not worse. 

We need green neighborhoods, not just buildings.

If you are like us, you want to live a healthy lifestyle in a safe place with good people and fun things to do. And you want all that without feeling like you are breaking the planet.

Complete, compact, all electric neighborhoods reduce carbon emissions by enabling walkability and not burning fossil fuels. Community scale energy, food, and water systems create resilience and reduce the cost of building and living green. Places designed for people, community, and nature (rather than cars) are safer, healthier, and happier.

Easy green living

Our mission is to make it easier for you to live your best life and do your best work in a way that’s good for people and planet. Resilient and regenerative.

 

  • Green energy production and storage
  • Better recycling + compost
  • “Zero waste” retail
  • Regenerative and vertical farming
  • Smart water & waste systems

We are better together

Community + fun

Membership access to amenities is available to the larger community so you have the choice to opt out and still enjoy a vibrant community.

 

  • Co-working, co-making, co-learning
  • Farmers markets
  • Rooftop recreation
  • Pet amenities
  • Gyms, pools, sports facilities
  • Climbing walls and slides!

Redefining home. Together.

Now City neighborhoods are designed to support you as you grow and things change.

 

  • Coliving + standard units
  • Flexible floorplans + moveable walls
  • Easy move in/move out/transfer
  • Gain equity while renting
  • Local economy + remote work
  • Community management
  • Participate in designing your neighborhood

“Things are only impossible until they are not.”

Jean-Luc Picard

Let us know where you want us to build a green neighborhood for you!

We are actively exploring sites to build Now City One and it could be in your town. Join our community to receive updates and opportunities to co-design with us, reserve a spot, and invest.

Let us know where you want us to build a green neighborhood for you!

We are actively exploring sites to build Now City One and it could be in your town. Join our community to receive updates and opportunities to co-design with us, reserve a spot, and invest.

“Things are only impossible until they are not.”

Jean-Luc Picard

Now City Inc.

101 Cooper St Santa Cruz, CA 95060

(831) 222-0089