Now City Inc.
We unlock the value hidden in overlooked land.
Now City Inc. is a regenerative developer and operator. Through adaptive reuse and ground-up construction, we turn underused sites into walkable, green, mixed-use districts across the West Coast.
Adaptive reuse
Value hiding in what is already built.
Ground-up
Whole districts, not single assets.
West Coast
California and the Pacific Northwest.
Concept rendering. Walkable mixed-use district, Pacific Northwest typology.
What we do
A different kind of real estate company.
Most development optimizes for a single asset, a single capital structure, and a single transaction. We optimize for a place over decades.
Now City Inc. is a vertically integrated developer and operator. We find the value hiding in underused land and buildings, then release it through adaptive reuse and ground-up construction, designed and built with a systems-led approach to urbanism. We steward the result long after construction. Our model treats a district as a coordinated system rather than a portfolio of buildings.
The result: better outcomes for residents, lower lifecycle risk for capital, more resilient places for cities.
The difference, measured
vs. a traditional equivalent
+300 to 500 bps
Higher financial ROI over the full hold.
6 to 18 mo faster
To shovel-ready, where projects usually bleed money.
~40 % lower
Lifecycle carbon, embodied plus operational.
Our brands
Three doors. One company.
Now City Inc. is the parent of three brands. Each serves a distinct audience in the same regenerative urbanism.
For residents
Now City Neighborhoods
The places we build, designed for the parts of life that happen every day. Future residents follow along here.
For landowners and operators
Now City Labs
Pre-development intelligence and integrated execution services for landowners, operators, and municipalities.
For cities and civic partners
Urban Reboot
A nonprofit that catalyzes mission-aligned capital and structures public-private partnerships for mixed-income, mixed-use neighborhoods.
How we build
Four layers. One integrated stack.
Most development sequences these as separate concerns. We treat them as one system, designed together, financed together, built together, operated together.
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01
Industrialized construction
Off-site fabrication, kit-of-parts assembly, healthy materials. Better quality, less waste, faster delivery.
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02
Green infrastructure
Energy, water, mobility, and ecology, sized at the district scale. Lower capex and opex; resilience as a byproduct.
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03
Regenerative placemaking
Walkable streets, civic gathering, local economic development, community programming. Places people actually want to be.
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04
Innovative finance
Capital structures designed for long-term stewardship, not short-term exit. Aligned ownership across residents, operators, and investors.
Where we are
Building on the West Coast.
We focus on California and the Pacific Northwest, where land use, climate, and policy momentum align. Our pipeline is in active development. First homes are scheduled for 2029.
Now City Inc. is a young company with a long time horizon. We are looking for the right partners, landowners, civic, and capital, to grow with.
Get involved
Patient ambitions need patient partners.
Landowners and operators
If you hold a site that wants to become a district, our services arm starts with a conversation.
Investors and platform partners
We are building Now City Inc. as a platform for the next generation of real assets. Express interest, and we will be in touch when there is something to talk about.
Future residents and the curious
Tell us where you would want a Now City neighborhood. We pay attention.